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Posts Tagged ‘Digital marketing’

Boston Website a Model for Other AMA Chapters

Friday, February 29th, 2008

A few days ago, I was contacted by an experienced sports marketing professional that is relocating to Boston.  She told me that she was recently at the Mid-Atlantic Leadership Retreat being held in Baltimore. These retreats are an opportunity for several chapters within a region to come together to share ideas and best practices.

At the retreat, the conference leader promoted the AMABoston.org as the best chapter Website and referred to it as a model to be followed.  There are 78 chapters internationally.  The chapters in attendance were Baltimore, Philadelphia, Washington DC, Richmond and Central Virginia.

Learning about the unofficial accolades through word-of-mouth was a great honor and although we still have a lot more we want to do with our Internet presence, my only hope is that our members are getting as much value from our site as possible. We really appreciate the efforts of everyone who continues to contribute to it’s success on a daily and weekly basis.

Even with such a complement from the international association, we are actually working right now on a redesign for the interface of our site.  Aloft Group is the agency we selected for the redesign and we are looking forward to what’s next!

In related news, Boston will enjoy the honor of hosting the 2009 Northeastern Leadership Retreat next fall.  Chapters are expected to attend from Providence, Hartford, Albany, Rochester, Montreal and Toronto.  We will welcome them to our city and hope to show them a wicked good time!

Myles Bristowe
President-elect, AMA Boston

Best Practices in Digital Marketing - Presentation Now Available for Download

Wednesday, February 20th, 2008

On February 13th, Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus, gave a keynote presentation on what every marketer should know about Digital Marketing.

Pedro Laboy’s Presentation “Best Practices in Digital Marketing” is now available in the Resources section of the AMA Boston Website.


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The views and opinions on this blog are solely those of the contributors and do NOT necessarily reflect the official opinions of the Boston Chapter of the American Marketing Association.