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Posts Tagged ‘Boston’

Aquent and AMA Release New Marketing Compensation Calculator

Wednesday, November 26th, 2008

This summer the American Marketing Association and Aquent launched a series of conversations about the marketing profession. We encourage you to check out these valuable marketing tools and resources, including: the compensation calculator and the first installment of the Insight-Series.  The Insight Report demonstrates the key findings distilled from the survey, including a stark alignment between seniority and satisfaction.

Aquent Salary Calculator

Try the Quick Salary Calculator (opens new window)

Download the Insight Report (pdf format)

AMA Boston Board Meeting, March 11th @ 6pm

Friday, March 7th, 2008

Any member wishing to have a voice in the chapter is welcome to attend our monthly board of director meetings.  If you are a current AMA member and either want to participate or have an agenda item you would like the board to consider, then please write to president@amaboston.org.

-Steven Halling, President of AMA Boston 

Boston Website a Model for Other AMA Chapters

Friday, February 29th, 2008

A few days ago, I was contacted by an experienced sports marketing professional that is relocating to Boston.  She told me that she was recently at the Mid-Atlantic Leadership Retreat being held in Baltimore. These retreats are an opportunity for several chapters within a region to come together to share ideas and best practices.

At the retreat, the conference leader promoted the AMABoston.org as the best chapter Website and referred to it as a model to be followed.  There are 78 chapters internationally.  The chapters in attendance were Baltimore, Philadelphia, Washington DC, Richmond and Central Virginia.

Learning about the unofficial accolades through word-of-mouth was a great honor and although we still have a lot more we want to do with our Internet presence, my only hope is that our members are getting as much value from our site as possible. We really appreciate the efforts of everyone who continues to contribute to it’s success on a daily and weekly basis.

Even with such a complement from the international association, we are actually working right now on a redesign for the interface of our site.  Aloft Group is the agency we selected for the redesign and we are looking forward to what’s next!

In related news, Boston will enjoy the honor of hosting the 2009 Northeastern Leadership Retreat next fall.  Chapters are expected to attend from Providence, Hartford, Albany, Rochester, Montreal and Toronto.  We will welcome them to our city and hope to show them a wicked good time!

Myles Bristowe
President-elect, AMA Boston

International Marketing Wine Tasting Video

Monday, January 28th, 2008

Blogging For Marketing

Monday, January 7th, 2008

As this is the first post of the new blog for the Boston chapter of the American Marketing Association, I think it is appropriate to write a few words about the purpose of the blog.

A blog can enable an organization to publish information quickly, allow readers to subscribe to the blog RSS feed, and give organizations another way and form to communicate. The style of writing a blog post can be very different and informal than a traditional website. We hope to showcase the events, programs and local members of the Boston AMA, but we also want to be involved with the wider marketing community. The AMA Boston constitution has been my starting point in thinking about the topics we should cover and the focus of any advocacy in the community. The constitution boils down to the following:

-Help everyone do better marketing work
-Promote professionalism in the practice of marketing
-Promote a greater understanding of marketing principles and practices

If you want to help get involved with the blog and contribute articles that about these themes contact me or the AMA Boston blog team directly.

John Cass
Past President, AMA Boston

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AMA Boston • Office: 411 Waverly Oaks Road, Suite 331B, Waltham, MA 02452 • (781) 647-7555

The views and opinions on this blog are solely those of the contributors and do NOT necessarily reflect the official opinions of the Boston Chapter of the American Marketing Association.