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AMA Boston Blog Writers

Anna Barcelos has over 15 years of experience in both traditional and on-line marketing.  Recently she was the Director of Business Development and Marketing for Business Link International, a messaging services provider where she worked directly with top B2B/B2C clients to put together effective consumer satisfaction and lead generation programs.  You will find her writing about the importance of integrating classic with the latest marketing media and how to achieve the best results.  Currently she is a freelancer helping and educating small to medium-sized businesses on how to use marketing tools to drive business. She’s an AMA member, monthly AMA Boston blogger, and you will always find her on Twitter.  Feel free to follow Anna at @abarcelos.

Kevin Flavin has almost 20 years experience in the financial services industry. Balancing the first half of his career as a buyer, he has spent the last ten years as a vendor in a range of roles from sales, product management, but always marketing. He is based in the Boston area. He is also a monthly contributor for the AMA Boston blog.

Bev Freeman is a communications consultant to nonprofits and higher ed based in Boston, specializing in planning and implementation of communications strategies to support fund raising and visibility efforts. Her clients have included Harvard School of Public Health, The Harvard Humantarian Aid Initiative, MIT, Tufts, Oxfam America, Screening for Mental Health, and leadership organizations on the Mississippi Gulf Coast (post-Katrina) where she has done visibility work, federal-state relations to keep federal sources of funds flowing to the area, and fund-raising for summer camps and mental health services. Prior to consulting, from 1991-1999 she was public affairs director at the Harvard School of Public Health and also special projects coordinator for Harvard’s provost. She was director of a national infertility counseling nonprofit, RESOLVE, Inc. for 8 years and also has experience in state-level social services.

Christina Inge is a marketing consultant, and serves as Marketing and PR Coordinator for the New England Quilt Museum in Lowell, MA. She has over 10 year’s experience in communicating with both B2B and B2C audience.

Ian McGonnigal is Senior Director, Program Strategy for experience marketing agency George P. Johnson, where he works with brands to optimize their marketing spend, particularly in the area of demand generation. McGonnigal evangelizes a performance-based approach to integrated face-to-face and online marketing. This approach is characterized by a fusion of strategy, creative and technology applied through a media-agnostic framework. His work crosses numerous sectors; past and current clients include IBM, Motorola, The Clorox Company and Research in Motion, to name a few.

Sarah Montague is a brand strategist and marketing communications professional that has directed integrated marketing programs for diverse, emerging and high-growth national and global companies. Sarah’s first advertising agency experience at Arnold Worldwide included working on the Digital Equipment Corporation account where she was part of the world’s largest global email system. Sarah remembers the time everyone asked her, “What’s an email?” and is fascinated with how technology continues to shape new ways to connect with the constituents that matter most. Join in the conversation with Sarah on Twitter: @sarahmontague

Content Writers In addition to our writers, we do count on some external help. Having to deliver hundreds of articles per week is no easy task even for professionals, and being able to rely on ghost writers is a great way to never miss deadlines.
One might even think that the process of having someone from outside your company writing for you is a quite hard to accomplish and to be honest, I thought I would have to be chasing them around to get the work done, but I was mistaken. As soon as you place the order, the most suited writer on their queue picks the job and starts working on it right away!
ContentWriters Twitter: @SteadyContent

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The views and opinions on this blog are solely those of the contributors and do NOT necessarily reflect the official opinions of the Boston Chapter of the American Marketing Association.