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Archive for May, 2008

New Marketing Podcast Source Recommended

Monday, May 26th, 2008

I’m a big fan of podcasts and listen regularly while I’m on the treadmill.  Recently, I found an interesting new source from a consultant I’d worked with in the past. David Baker works exclusively with creative service firms.              He did an interview with Susan Hader re: marketing luxury brands, and I found her focus on the user experience of brands extremely interesting.  A lot of what she says is appropriate to almost any brand.           Visit www.recources.net and look for the podcasts or put www.recources.net/podcasts/podcast.xml into iTunes and download the interview.   

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The views and opinions on this blog are solely those of the contributors and do NOT necessarily reflect the official opinions of the Boston Chapter of the American Marketing Association.