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Archive for April, 2008

Marketing Roundup - Seth Godin - A Dumb Branding Strategy

Thursday, April 3rd, 2008

In “A Dumb Branding Strategy,” Seth Godin warns about choosing your company name, which plays a big part of branding strategy. Companies like Party Land and Computer World are meaningless because they don’t add value and are too generic to really stand out. Plus, if you’re not careful what you name your company and you become successful, it’s hard to prevent competitors from copying you. Lesson learned, think smart when naming your company.

Lori A. Rochino - With over 7 years of marketing communications experience, Lori has worked in a variety of industries, including finance, publishing, and fashion. She is currently a marketing specialist at an e-commerce firm and manages web content for the AMA Boston Chapter. She resides in Natick with her husband.

Marketing Roundup - Shel Israel - Two Social Media Camps in the Enterprise

Tuesday, April 1st, 2008

In “Two Social Media Camps in the Enterprise,” the blogger Shel Israel supports social media over traditional media because it’s cheap, efficient, and allows companies to connect to consumers to find out what they “really” think. When companies connect to consumers through SM, they allow a real dialog to happen rather than just one way communication with the company selling a product to the consumers and not hearing the consumers’ concerns. For the other media camp, the traditional marketers who see social media as nothing more than another marketing channel, they’re missing the boat on learning about the very people they sell products to.

Lori A. Rochino - With over 7 years of marketing communications experience, Lori has worked in a variety of industries, including finance, publishing, and fashion. She is currently a marketing specialist at an e-commerce firm and manages web content for the AMA Boston Chapter. She resides in Natick with her husband.

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The views and opinions on this blog are solely those of the contributors and do NOT necessarily reflect the official opinions of the Boston Chapter of the American Marketing Association.