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Archive for February, 2008

Have you noticed our new tagline?

Friday, February 29th, 2008

Recently we asked you to help us create our new tagline, and we now have a winner!  Thanks to all for their entries and especially to Josh Mendelsohn for concisely describing our chapter with his entry - Marketing Knowledge. Local Connections.

Congrats Josh!

Tracie Hebert 
VP of Brand, AMA Boston

Boston Website a Model for Other AMA Chapters

Friday, February 29th, 2008

A few days ago, I was contacted by an experienced sports marketing professional that is relocating to Boston.  She told me that she was recently at the Mid-Atlantic Leadership Retreat being held in Baltimore. These retreats are an opportunity for several chapters within a region to come together to share ideas and best practices.

At the retreat, the conference leader promoted the AMABoston.org as the best chapter Website and referred to it as a model to be followed.  There are 78 chapters internationally.  The chapters in attendance were Baltimore, Philadelphia, Washington DC, Richmond and Central Virginia.

Learning about the unofficial accolades through word-of-mouth was a great honor and although we still have a lot more we want to do with our Internet presence, my only hope is that our members are getting as much value from our site as possible. We really appreciate the efforts of everyone who continues to contribute to it’s success on a daily and weekly basis.

Even with such a complement from the international association, we are actually working right now on a redesign for the interface of our site.  Aloft Group is the agency we selected for the redesign and we are looking forward to what’s next!

In related news, Boston will enjoy the honor of hosting the 2009 Northeastern Leadership Retreat next fall.  Chapters are expected to attend from Providence, Hartford, Albany, Rochester, Montreal and Toronto.  We will welcome them to our city and hope to show them a wicked good time!

Myles Bristowe
President-elect, AMA Boston

Best Practices in Digital Marketing - Presentation Now Available for Download

Wednesday, February 20th, 2008

On February 13th, Pedro Laboy, Senior Partner at Tocquigny, an Adweek Top-25 Interactive agency, and Author of Brand Nexus, gave a keynote presentation on what every marketer should know about Digital Marketing.

Pedro Laboy’s Presentation “Best Practices in Digital Marketing” is now available in the Resources section of the AMA Boston Website.


Marketing Roundup - BL Ochman - Subway v Quiznos

Saturday, February 9th, 2008

BL Ochman - What’s Next Blog

In “Subway v Quiznos,” BL Ochman illustrates worst-case practices in which sandwich chain Quiznos sabotages top competitor Subway by promoting a YouTube video contest in which contestants portray Quiznos as superior to Subway. In this instance, Quiznos lost an opportunity to create a “best practice” - and got sued in the process - when the company chose not to focus on what they do best to create value for their customers. Would your company ever sabotage competition in order to stay on top to gain market share?

Lori A. Rochino - With over 7 years of marketing communications experience, Lori has worked in a variety of industries, including finance, publishing, and fashion. She is currently a marketing specialist at an e-commerce firm and manages web content for the AMA Boston Chapter. She resides in Natick with her husband.

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AMA Boston • Office: 411 Waverly Oaks Road, Suite 331B, Waltham, MA 02452 • (781) 647-7555

The views and opinions on this blog are solely those of the contributors and do NOT necessarily reflect the official opinions of the Boston Chapter of the American Marketing Association.